Kittika Krataithong

About

My name is

Kittika Krataithong (Miew)

I’m a UX/UI designer and having 2 years+ of experience in user interface, wireframing, prototyping and user experience. Also, knowledgeable in product owner, service design and gamification design.

“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs

Education

MASTER OF BUSINESS ADMINISTRATION

National Institute of Development Administration, Major in Management
Information System : GPAX 3.22

BACHELOR OF BUSINESS ADMINISTRATION

Bangkok University, Major in International Business Management
: GPAX 3.22 (2nd Honor)

Now

UX/UI Designer
Head of Customer Experience
Self-taught designer
Keep Learning more about UX
Plan to learn coding

Professional

My Skillset

Figma

Maze.io

Tableau

Adobe XD

Adobe Ai
‍

Premiere Pro

My Experience

I have over 8 years of work experience, including 4+ years in UX/UI design.I started in marketing and operations in the energy industry before transitioning into design, where I now lead UX strategy, manage design teams, and build end-to-end digital experiences across healthcare and enterprise platforms.

About Me

2021 - Present

Ever Medical Technologies Co Ltd

Head of Customer Experience

Led a 20-person UX/UI and Service Design team, overseeing structure, performance, and squad allocation across B2B/B2C product lines. Defined team KPIs, conducted evaluations, and provided leadership support to C-level executives (CEO/COO).
Executed and managed key healthcare design projects, including the EVER HIS Core Platform, HIE systems, Smart Lab, and Telemedicine app. Worked closely with stakeholders to drive research, wireframes, usability, and cross-squad design consistency.
Established and evaluated the CX foundation team, recruiting 20+ Customer Support candidates and forming a high-performing core team. Designed CX workflows before transitioning focus back to design leadership.
Delivered a UX workshop for the Ministry of Public Health (MOPH) as a guest speaker, sharing Design Thinking practices, UX/UI principles, and hands-on collaboration to improve the H4U public health application.
Projects (B2B) :
1. HIS Platform : Hospital systems for Vachira, BDMS, BWC.
2. HIE System : Hospital systems for Samut Prakan, Rayong, Chachoengsao
3. BDMS Line Chatbot : Lab workflow and result visualization.
4. Smart Lab (NHealth) : Disease surveillance for MOPH.
5. VR Vaccine Simulation : BDMS & U.S. hospital networks.
6. Clinical Trial Platform – Protocol management (Support).
7. Annotation Platform – Internal labeling platform for
‍Projects (B2C) :
1. EVER Medical Tourism Website : Research & Redesign Platform
2. EVER App (Telemedicine) : Teleconsultation and health service app
3. Health Wallet : Personal health data access and management app
4. H4U App (DDC) : UX Audit & Redesign for Public health appAI training

Product Design Lead

Led a team of 5 designers, overseeing daily task management, cross-team collaboration, and performance tracking. Provided mentorship and design QA support as each designer was assigned to separate product squads (5 squads total).
Monitored and reviewed design output, ensuring consistency with the HIS Design System, visual alignment, and design principles across all product features and platforms.
Directly executed UX/UI design for key products including the EVER HIS Core Platform (EHR), HIS Design System, Line Chatbot for the Department of Disease Control, and the Epidemiology Dashboard for public health use.
Worked cross-functionally with product owners, developers, and domain experts to conduct user research, build wireframes, and deliver developer-ready handoffs for healthcare digital solutions.
Projects :
1. EVER HIS Core Platform : End-to-end EHR platform design
2. HIS Design System : Design foundation for healthcare UX consistency
3. Line Chatbot : Public communication tool for DDC
4. Epidemiology Dashboard : Disease surveillance for MOPH

UX/UI Designer & Assistant head of data visualization

Led squad-level operations using Agile methodology under the Head of Data Visualization—managing sprint planning, timelines, task tracking, and coordination with the CEO and clients, while also overseeing budget planning, contract drafting, and business discussions on pricing and delivery.
Gathered and translated healthcare product requirements into user flows, wireframes, and documentation to align design direction across multidisciplinary teams.
Designed and prototyped multi-platform experiences in Figma and Unity—covering Web, Mobile, AR/VR, and 3D dashboards—conducting usability testing and user research to optimize design for real-world healthcare use cases.
Delivered developer-ready design handoffs with complete specs and annotated flows; mentored junior designers and ensured consistency across deliverables and team-wide design systems.
Projects :
1. VR Hospital Simulation : Immersive experience for showcasing
2. VR & Web Epidemiology Real-time Dashboard : COVID-19 and Dengue
3. VR Drug Vending Machine Simulation : Simulated UX for drug dispensing
4. VR Triage Training Simulation : used by Ramathibodi and universities.
5. VR Blockchain HIE Visualization : Interactive demo for stakeholers

2016 - 2019

Mitr Phol Bio Fuel Co Ltd

Marketing strategy & sale association

Mapped the end-to-end ethanol production workflow and led collaboration with internal teams and Braincube to propose a Big Data reporting system. Integrated Excel-based processes into a unified SAP–Power BI pipeline for real-time tracking, forecasting, and marketing intelligence.
Managed all ethanol trade contracts, from drafting and verifying to coordinating signature cycles with clients and executives
Oversaw ethanol trade contract lifecycle and developed daily molasses allocation strategies, optimizing cost, capacity, and logistics across facilities to support seamless production.
Participated in strategic meetings with the Ministry of Energy and key stakeholders from the sugar, tapioca, and fuel industries to discuss ethanol and fuel price policy.

Marketing Coordinator

Delivered daily-to-annual market reports highlighting trends, pricing, and developments in renewable energy, biofuels, and petroleum — circulated across the company for executive insight.
Represented the company at national and international energy seminars as a delegate alongside the Vice President.
Coordinated import/export documentation and contract processes for molasses trading, working with logistics teams, government agencies, and partners.
Supported strategic briefing preparation and assisted in contract drafting for molasses purchase agreements with external suppliers.

Marketing internship

Produced daily internal reports on global oil and energy market trends, analyzing crude oil prices, influencing factors, and policy impacts for company-wide distribution.
Represented the company in energy industry seminars on behalf of the Vice President — gaining early exposure to high-level market discussions.
Assisted with marketing performance presentations, competitor insights, and trend analysis for strategic planning.
Provided administrative and research support to senior marketing staff, gaining hands-on exposure to operations in the renewable fuels sector.

About Me